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Amy Spath
Coordinator of eLearning
aspath@cnyric.org
315-433-8332
Jason Clark
Model Schools Coordinator
JLClark@cnyric.org
315-362-2682
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TALKing Points:  Anthony Rotolo

Social Media for School Districts

  • Social Media is a Disruption


Infographic:  How news of Osama bin Laden's death spread on Twitter
Source: 
http://www.digitaltrends.com/social-media/flow-chart-how-news-of-osama-bin-ladens-death-spread-on-twitter/
  • We are shifting away from information gatekeepers.
  • We don't need the major media outlets to share information as we did in the past.
  • Social shift-a change in how we approach information.
  • Accessing  information is a changing process.
  • Sharing/Creating information is not an activity--it is happening on the go. It is not a distinct activity, it is part of life
  • Social Media is revolutionary.
  • There is a lot of power in the relationships people have with their followers.
  • By not entering this space, you are only excluding yourself from the conversation.


  • Where to begin?
  • First, listen...research...What are people saying?  How are they saying it?
  • For Social Media:  Do, or do not.  There is no try! --Yoda
 Social media audiences:
  • Creators
  • Critics
  • Collectors
  • Joiners
  • Spectators
  • Inactives



Image source: 
http://www.smartinsights.com/social-media-marketing/social-media-strategy/segment-social-media/
Set goals based on the expectations of your audience.

Blogs: Creating original content of any kind
Social Networks: Sharing
Mobile: Consuming content on thego

Sites to consider:
What does this mean for schools?
  • Participatory culture:  Lower barriers for students to express themselves and increase engagement
  • Support for sharing with others
  • Mentorship
  • Social connection

Look past the technology as the tool, not the goal.
 





Proudly serving 50 school districts in the Cayuga-Onondaga, Onondaga-Cortland-Madison, Oswego, and Tompkins-Seneca-Tioga BOCES regions
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