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Amy Spath
Coordinator of eLearning
aspath@cnyric.org
315-433-8332
Jason Clark
Model Schools Coordinator
JLClark@cnyric.org
315-362-2682
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TALKing Points:  Anthony Rotolo

Social Media for School Districts

  • Social Media is a Disruption


Infographic:  How news of Osama bin Laden's death spread on Twitter
Source: 
http://www.digitaltrends.com/social-media/flow-chart-how-news-of-osama-bin-ladens-death-spread-on-twitter/
  • We are shifting away from information gatekeepers.
  • We don't need the major media outlets to share information as we did in the past.
  • Social shift-a change in how we approach information.
  • Accessing  information is a changing process.
  • Sharing/Creating information is not an activity--it is happening on the go. It is not a distinct activity, it is part of life
  • Social Media is revolutionary.
  • There is a lot of power in the relationships people have with their followers.
  • By not entering this space, you are only excluding yourself from the conversation.


  • Where to begin?
  • First, listen...research...What are people saying?  How are they saying it?
  • For Social Media:  Do, or do not.  There is no try! --Yoda
 Social media audiences:
  • Creators
  • Critics
  • Collectors
  • Joiners
  • Spectators
  • Inactives



Image source: 
http://www.smartinsights.com/social-media-marketing/social-media-strategy/segment-social-media/
Set goals based on the expectations of your audience.

Blogs: Creating original content of any kind
Social Networks: Sharing
Mobile: Consuming content on thego

Sites to consider:
What does this mean for schools?
  • Participatory culture:  Lower barriers for students to express themselves and increase engagement
  • Support for sharing with others
  • Mentorship
  • Social connection

Look past the technology as the tool, not the goal.
 





Proudly serving 50 school districts in the Cayuga-Onondaga, Onondaga-Cortland-Madison, Oswego, and Tompkins-Seneca-Tioga BOCES regions
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Meet our Featured Teacher: Tricia Ludden:
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From Around the Region: North Syracuse Central School District launches new, mobile responsive website:
The North Syracuse Central School District (NSCSD) is pleased to announce the launch of its new and refreshed mobile responsive website, www.nscsd.org . Designed and developed in collaboration ... more >>

From Around the Region: Solvay Varsity Softball presented with NYS Senate Resolution by Sen. DeFrancisco:
Congratulations to the Solvay Union Free School District (UFSD) Varsity Softball team! After winning the Class B New York State Public High School Athletic Association (NYSPHSAA) Championships in ... more >>

Meet our Featured Teacher: David Chizzonite:
"Collaboration becomes the norm, as students share individual data in order to create larger data sets where trends can be analyzed on a broader scale."  ... more >>

Data Warehouse to host several opportunities for educators and administrators:
Save the date for the following opportunities hosted by the CNYRIC's Data Warehouse team. Friday, June 9, 2017 RTI PLC AIMSweb Plus,  FastBridge, and STAR User Groups Data Coordinators ... more >>

Meet our Featured Teacher: Kristy Townsend:
  "Using technology effectively has created a classroom culture of collaboration."    Kristy Townsend ... more >>

More Stories >>        
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