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Amy Spath
Coordinator of eLearning
aspath@cnyric.org
315-433-8332
Rob Leo
Model Schools Coordinator
rleo@cnyric.org
315-433-2637
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TALKing Points:  Anthony Rotolo

Social Media for School Districts

  • Social Media is a Disruption


Infographic:  How news of Osama bin Laden's death spread on Twitter
Source: 
http://www.digitaltrends.com/social-media/flow-chart-how-news-of-osama-bin-ladens-death-spread-on-twitter/
  • We are shifting away from information gatekeepers.
  • We don't need the major media outlets to share information as we did in the past.
  • Social shift-a change in how we approach information.
  • Accessing  information is a changing process.
  • Sharing/Creating information is not an activity--it is happening on the go. It is not a distinct activity, it is part of life
  • Social Media is revolutionary.
  • There is a lot of power in the relationships people have with their followers.
  • By not entering this space, you are only excluding yourself from the conversation.


  • Where to begin?
  • First, listen...research...What are people saying?  How are they saying it?
  • For Social Media:  Do, or do not.  There is no try! --Yoda
 Social media audiences:
  • Creators
  • Critics
  • Collectors
  • Joiners
  • Spectators
  • Inactives



Image source: 
http://www.smartinsights.com/social-media-marketing/social-media-strategy/segment-social-media/
Set goals based on the expectations of your audience.

Blogs: Creating original content of any kind
Social Networks: Sharing
Mobile: Consuming content on thego

Sites to consider:
What does this mean for schools?
  • Participatory culture:  Lower barriers for students to express themselves and increase engagement
  • Support for sharing with others
  • Mentorship
  • Social connection

Look past the technology as the tool, not the goal.
 





Proudly serving 50 school districts in the Cayuga-Onondaga, Onondaga-Cortland-Madison, Oswego, and Tompkins-Seneca-Tioga BOCES regions
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Data Warehouse to host several opportunities for educators and administrators:
Save the dates for the following opportunities hosted by the CNYRIC's Data Warehouse team. eDoctrina Presentation June 6 – 8:30-10:00 a.m. – Educator Suite demonstration ... more >>

Meet our Featured Teacher: Kristy Townsend:
  "Using technology effectively has created a classroom culture of collaboration."    Kristy Townsend ... more >>

CNYRIC team members participate in Earth Day Litter Cleanup:
The outdoor space surrounding the CNYRIC received special attention on Saturday, April 22, thanks to several team members. Together, Joe Napoli, Teresa Fragola, Tammy Mahady, Shelly McConnell, ... more >>

Meet our Featured Teacher: Justin Ashworth:
    "The students must own the learning. The tools and partnerships that are available today can help empower students to control their ... more >>

Is your district's website ADA compliant?:
In recent months, several school districts in New York State have been contacted by the Office of Civil Rights (OCR) regarding website compliance violations of  section 508 of the Rehabilitation ... more >>

Meet our Featured Administrator: Mr. Andy Eldridge:
    "The technology isn't the star of the show, but a means to ensure high-level learning is occurring." ... more >>

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