Social Media is a Disruption
Infographic: How news of Osama bin Laden's death spread on Twitter
We are shifting away from information gatekeepers.
We don't need the major media outlets to share information as we did in the past.
Social shift-a change in how we approach information.
Accessing information is a changing process.
Sharing/Creating information is not an activity--it is happening on the go. It is not a distinct activity, it is part of life
Social Media is revolutionary.
There is a lot of power in the relationships people have with their followers.
By not entering this space, you are only excluding yourself from the conversation.
Where to begin?
First, listen...research...What are people saying? How are they saying it?
For Social Media: Do, or do not. There is no try! --Yoda
Social media audiences:
Image source: http://www.smartinsights.com/social-media-marketing/social-media-strategy/segment-social-media/
Set goals based on the expectations of your audience.
Blogs: Creating original content of any kind
Social Networks: Sharing
Mobile: Consuming content on thego
Sites to consider:
What does this mean for schools?
Lower barriers for students to express themselves and increase engagement
Support for sharing with others
Look past the technology as the tool, not the goal.