TALKing Points:  Anthony Rotolo

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Social Media for School Districts

Social Media is a Disruption
Infographic:  How news of Osama bin Laden's death spread on Twitter Source:  http://www.digitaltrends.com/social-media/flow-chart-how-news-of-osama-bin-ladens-death-spread-on-twitter/	We are shifting away from information gatekeepers. We don't need the major media outlets to share information as we did in the past. Social shift-a change in how we approach information. Accessing  information is a changing process. Sharing/Creating information is not an activity--it is happening on the go. It is not a distinct activity, it is part of life Social Media is revolutionary.
There is a lot of power in the relationships people have with their followers. By not entering this space, you are only excluding yourself from the conversation.
	Where to begin? First, listen...research...What are people saying?  How are they saying it? For Social Media:  Do, or do not.  There is no try! --Yoda
Social media audiences: Creators Critics Collectors Joiners Spectators Inactives	Image source:  http://www.smartinsights.com/social-media-marketing/social-media-strategy/segment-social-media/
Set goals based on the expectations of your audience. Blogs: Creating original content of any kind Social Networks: Sharing Mobile: Consuming content on thego Sites to consider: Facebook Twitter Blogger or other Blog sites Four Square:  location-based "check-ins" on mobile devices Zite:  Personalized magazine Pinterest:  Curation of information Turntable:  Social experience around music content	What does this mean for schools? Participatory culture:  Lower barriers for students to express themselves and increase engagement Support for sharing with others Mentorship Social connection Look past the technology as the tool, not the goal.